Consensual Database Development

The primary business purpose of a marketing database is to drive the optimal allocation of resources.  Our permission based process allows your members to populate the database with accurate contact information, media preferences and timing desires.  This forms a Consensual Database, incorporating refined, self-profiled member feedback.

Increasing Standard Response - A Consensual Database contains information with greater accuracy.  It provides more reliable information about who your best members are, who is responding – who’s not.  This benefit helps to guide the marketing process and exceeds standard response figures across traditional or electronic media.  It is well known that databases with current contact records yield increased sales conversion rates.