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Mobile Information Access and Retention – Ease of access is a significant benefit afforded by electronic messaging.  Considering the significant market penetration of smart phones, members may access all electronic channel content on one device.  This satisfies the consumers’ growing demand for mobile information access.  Information delivered or accessed using electronic channels can be easily stored, allowing on-targetdemand reference and use.  Mobile access of healthcare information is an important component fueling the so-called “mHealth” revolution.  mHealth focuses on the “use of information and communication technology such as computers, mobile phones, communications satellite, etc., for health services and information.”

Security – Using HIPPA compliant multi-factor authentication, within the electronic contact process, offers reliable content security and provides verification of right party delivery.

Multi-Lingual Support – Electronic message delivery offers multi-lingual content interaction on-demand.  It’s common practice to offer recipients real-time selection of language preference in electronic messaging.  Preference selections can also be used to determine the language used in subsequent contacts (language opt-in).

Mobile ManMember Feedback and Transaction - Due to the inherent interactivity of electronic messaging channels, member satisfaction can be determined and reported literally in real time.  Many techniques can be used to gain this important member information such as surveys.  Feedback can also be gained about policy changes, updates and payment.  This can be secured using E-Sign, “an electronic signature indicated by an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record.”